Frederik G. Pferdt
CREATION OF A BRAND IDENTITY AND WEBSITE FOR MOTIVATIONAL SPEAKER, FREDERIK G. PFERDT.
Creation of a brand identity and website for Frederik G. Pferdt, Google’s Chief Innovation Evangelist. He teaches others on how to establish an innovative and creative life.
The personal branding conveys a futuristic look that consists of morphing shapes, a minimalistic disrupted layout, and a subtle color palette. The website has a smooth scrolling experience that connects all sections by using the shapes as a recurring storytelling element.