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Frederik G. Pferdt
Branding, WebDesign
CREATION OF A BRAND IDENTITY AND WEBSITE FOR MOTIVATIONAL SPEAKER, FREDERIK G. PFERDT.
Branding+ Ui/Ux
THOMAS PROVOST
EMELY WENSKY
Agency
MORESLEEP
Art Direction
FREDERIK FREDE
STEFAN SCHUSTER
Creation of a brand identity and website for Frederik G. Pferdt, Google’s Chief Innovation Evangelist. He teaches others on how to establish an innovative and creative life.
The personal branding conveys a futuristic look that consists of morphing shapes, a minimalistic disrupted layout, and a subtle color palette. The website has a smooth scrolling experience that connects all sections by using the shapes as a recurring storytelling element.
MoreSleep
Credits
Branding: Thomas Provost, Emely Wensky
UI/UX: Emely Wensky
Development: Sveta Koliada
Art Director: Frederik Frede, Stefan Schuster
Agency: MoreSleep
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