I art directed a photoshoot for my fashion collection 'MERGED', which happened during the first COVID-Lockdown.
A fashion collection that draws attention towards communal creation and collective creativity. The design process is inspired by the creative work of my friends, which I gathered as part of a 'creative task' during the first COVID-Lockdown. Goal is to highlight the importance of crafting.
Directing the photoshoot I choose to walk around my hometown Passau/Germany and taking pictures of my favorite places where life was slowly about to come back. The models are also knitting and hand embroidering in public to highlight the creative intake of the collection as well as showing that craft has a very important value.